Largest paua shell jewellery manufacturer and retailer in NZ
Paua World was founded by father and son Rob and Matt Carter in the 1970s. Fast forward 30 years, Paua World and its group of companies is now one of the largest suppliers of shell products in New Zealand and employ over 40 people across the country. Their fine jewelry can be found in over 500 outlets worldwide. Their cabochons are particularly popular with American scrapbookers.
View Paua World website
We were responsible for the entire design and build process for the new Paua World website. The website now contains over 700 unique products, ranging from jewellery to skincare.
Newsletter and email design
With any online business, email marketing is often one of the most effective ways to generate sales and repeat business. We designed the Paua World newsletter and email as well as the new website and they have played a pivotal role in the increase in online sales at Paua World.
After reviewing the number of e-commerce platforms available, including a bespoke model of our own, we decided to host the entire website on Big Commerce. Big Commerce is a very powerful e-commerce platform, built particularly for marketers and analysts. It provides a great return on investment and has many advanced marketing tools to help you understand and increase conversions.
“Zing Design re-designed our site from the ground up. Their outstanding technical knowledge and passion for the internet- combined with professionalism and fantastic service has resulted in a huge rise in conversion and sales for the company.”
Aaron Pinkham, Online Marketing Manager of Paua World
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