Your Cash Stash by RaboDirect
Putting your unclaimed money back to work
Your Cash Stash is a campaign initiative from RaboDirect New Zealand, aimed at bringing Kiwis’ attention to unclaimed money held by the Inland Revenue Department.
Unclaimed money originates from various sources (not including taxes) and a tax return does not need to be filed to claim it back. IRD has over $78.5m collected as a result of this, since 1973 and only a small percentage of claims are made each year.
View Your Cash Stash website
We designed and built the Your Cash Stash website from start to finish, including the logo, the look and feel of the website, Facebook creatives and user interface of the searchable unclaimed money list.
We developed the entire Your Cash Stash website using code and brand compliant platforms. At its peak promotion, it was receiving well over tens of thousands of visitors each week and became an important part of RaboDirect’s “Greedy Banker” family of campaigns.
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